FOLIOz: Facilitated Online Learning as an Interactive Opportunity in Australia

 

Promoting and Marketing Library and Information Services (ProMISe)

 

About ProMIse...

Welcome to the 'Promoting and Marketing Library and Information Services (ProMISe)' web pages. ProMISe is an online interactive course on prmoting and marketing library and information services that is being delivered by email and Web pages. The course has been comissioned by the Australian Library and Information Association (ALIA) as a FOLIOz course for Australian librarians. The FOLIOz ProMISe course is the first FOLIOz course to be run for Australian and New Zealand librarians.

 

The ProMISe course begins on Monday 23rd March 2009 and ends on Friday 8th May 2009. For the course materials, see the ProMISe archive. To see an outline of the course, see the ProMISe course timetable

 

Key Materials...

 

Portfolio Templates:

Group Supported Route

Self-Directed Route

 

Portfolio Submission Instructions

 

Portfolios will be assessed by the following criteria depending on which route you are undertaking:

Group-Supported Assessment Criteria

Self-Directed Assessment Criteria 

 

Reading:

Course Introduction

Course FAQs

 

Course Materials

 

Briefings

What is Marketing?

Promotional Materials Briefing

Producing a Promotional Strategy

Evaluating your Promotional Strategy

 

Other Materials

The Marketing Mix PowerPoint

 

Customer Relationship Management PowerPoint

 

Camblewick Hospital Library-Case Study

 

Promotional Items List

 

Quiz

 

Planning and selecting activities for a library awareness event’ PowerPoint

 

Suggestions for Library Awareness Event Activities 

 

Library Awareness Events: Managing the Logistics

 

Course Aim...

The ProMISe course aims to help participants gain an understanding and appreciation for the value and importance of marketing and promotion in any type of library or information service.

 

Course Objectives...

By the end of the ProMISe course participants will be able to:

 

 

• Understand the process of marketing as it specifically relates to library and information services.

 

• Identify considerations when selecting specific marketing or promotion methods for use within their own library or information context.

 

• Identify and evaluate approaches that might prove successful within the context of a local Libraries Awareness Week.

 

• Describe the main considerations when planning and implementing a marketing strategy.

 

• Engage with fellow participants in discussing issues connected with the marketing and promotion of information services.

 

 

Useful References

 

For more information about promoting and marketing library and information services, see the following references:

 

 

• Booth, A. (2000) "Marketing a service" In: Booth, A. & Walton, G. (Eds.) Managing knowledge in health services. (pp. 162-172). London: Library Association. Avaible from: http://www.shef.ac.uk/scharr/mkhs/chapters/chap12.rtf [Accessed March 2009]
• Booth, A. (2004) "Introducing an evidence based approach to marketing and promotional activities" In Booth, A. & Brice, A. (Eds.) Evidence Based Practice for Information Professionals: A handbook. (pp. 257-271). London: Facet Publishing.
• Canadian Library Association (2007) Feliciter; 53 (3) (Issue Theme: Marketing). Available from: http://www.cla.ca/AM/Template.cfm?Section=Vol_53_No_3&Template=/CM/ContentDisplay.cfm&ContentID=3847 [Accessed March 2009]
• Elliott de Sáez, E. (2002) Marketing Concepts for Libraries and Information Services (2nd ed.) London: Facet Publishing.
• Kassel, A. (1999) How to Write a Marketing Plan. Marketing Library Services; 13 (4). Available from: http://www.infotoday.com/MLS/jun99/how-to.htm [Accessed March 2009]

• Kumar Das, B. & Kumar Karn, S. (2008) Marketing of library and information services in global era: A current approach. Webology; 5(2), Article 56. Available at: http://www.webology.ir/2008/v5n2/a56.html [Accessed March 2009]

• Petruzelli, B.W. (2006) Real-life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community. USA:Haworth Press Inc.
• Rowley, J.E. (2006) Information Marketing (2nd ed.) Aldershot: Ashgate.

• Song, Y.S. (2006) Evidence-Based Marketing for Academic Librarians, Evidence Based Library and Information Practice 1 (1). Available from: http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/12/63 [Accessed March 2009]
• Spalding, H.H. & Wang, J. (2006) Marketing Academic Libraries in USA: Challenges and Opportunities. Originally presented at the 2006 Shanghai International Library Forum (SILF), August 2006. Available from: http://white-clouds.com/iclc/cliej/cl22SpaldingWang.htm [Accessed March 2009]
• Wakeham, M. (2004) Marketing and health libraries.  Health Information and Libraries Journal; 21 (4): 237-244.

---