Week One - Introduction

Monday 23rd March-Friday 27th March

Day 1: Introduction to Course

Day 2: Experiences of successful marketing: Icebreaker

Day 3: What is Marketing? Briefing

Day 4: The Marketing Mix

Day 5: Why is marketing important?- Debate

Week Two – Understanding Key Marketing Concepts

Monday 30th March-Friday 3rd April

Day 6: Market Segmentation and Branding - Case Study

Day 7: Meeting Organisational Objectives

Day 8: Catch-up Day

Day 9: Customer Relationship Management-reading

Day 10: Customer Relationship Management- Exercise

Week Three - Promotional Materials

Monday 6th-Friday 10th April

Day 11: The Function of Promotional Materials - Case Study

Day 12: Promotional Materials Briefing & Your ideas for promotional items

Day 13: Quiz

Day 14: Critiquing a Promotional Item

Reading Week - Monday 13th-Friday 17th April

Week Four - Library awareness week

Monday 20th-Friday 24th April

Day 15: Why bother? Advantages and Disadvantages of a Library Awareness Week

Day 16: Planning the Week & Selecting Activities

Day 17: Catch-up Day

Day 18: Managing the Logistics

Day 19: Taking Stock – how was it for you?

Week Five-Promotional Strategies

Monday 27th April-Friday 1st May

Monday 27th April:

ANZAC Day: Day off

Day 20: Producing a Promotional Strategy

Day 21: Catch-up Day

Day 22: Marketing a virtual presence - Guided Reading

Day 23: Evaluating a virtual promotional strategy

Week Six - Course conclusion

Monday 4th-Friday 8th May

Monday 4th May: Bank holiday: no message today

Day 24: Evaluating your promotional strategy

Day 25: Quiz Answers

Day 26: Course Summary

Day 27: Course Conclusion

Portfolio Submission Instructions