Week One - Introduction

Monday 23rd March-Friday 27th March

Day 1: Introduction to Course (Reading)

Day 2: Experiences of successful marketing: Icebreaker (Buddy Group/Self-Directed Exercise)

Day 3: What is Marketing? Briefing (Reading)

Day 4: The Marketing Mix (Reading and Reflection)

Day 5: Why is Marketing Important? Debate (Buddy Groups or Self-Directed)

Week Two – Understanding Key Marketing Concepts

Monday 30th March-Friday 3rd April

Day 6: Market Segmentation and Branding - Case Study (Reading)

Day 7: Meeting Organisational Objectives (Individual Exercise)

Day 8: Catch-up Day

Day 9: Customer Relationship Management (Reading)

Day 10: Customer Relationship Management  (Individual Exercise)

Week Three - Promotional Materials

Monday 6th-Friday 10th April

Day 11: The Function of Promotional Materials - Case Study (Reading)

Day 12: Promotional Materials Briefing & Your ideas for promotional items (Reading and Individual Exercise)

Day 13: Quiz (Individual Exercise)

Day 14: Critiquing a Promotional Item (Individual Exercise)

Friday 10th April: BANK HOLIDAY-no message today

Reading Week- Monday 13th April-Friday 17th April

Week Four - Library awareness week

Monday 20th-Friday 24th April

Day 15: Why bother? Advantages and Disadvantages of a Library Awareness Week (Buddy Group/Self-Directed Exercise)

Day 16: Planning the Week & Selecting Activities (Reading and Individual Exercise)

Day 17: Catch-up Day

Day 18: Managing the Logistics (Reading)

Day 19: Taking Stock – how was it for you? (Reading & Reflection)

Week Five-Promotional Strategies

Monday 27th April-Friday 1st May

Monday 27th April: ANZAC Day: Day off.

Day 20: Producing a Promotional Strategy (Reading and Individual Exercise)

Day 21:  Catch-up Day

Day 22: Marketing a virtual presence (Guided Reading)

Day 23: Evaluating a virtual promotional strategy (Buddy group/Self-directed Exercise)

Week Six - Course conclusion

Monday 4th-Friday 8th May

Monday 4th May: Bank holiday: no message today

Day 24: Evaluating your promotional strategy - Briefing (Reading)

Day 25: Quiz Answers

Day 26: Course Summary (Reading & Reflection)

Day 27: Course Conclusion and Evaluation

Portfolio preparation: Monday 11th May-Friday 22nd May

Portfolio submission: Friday 22nd May 2009